Bob Kufferman
- Role
- Head of Marketing Communications & Ecommerce - Roche Diagnostics & Life Science at 罗氏公司
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Bob Kufferman
Classically trained CPG marketer mixed with a “scrappy” entrepreneurial “get it done”…
Experience
Head of Marketing Communications & Ecommerce - Roche Diagnostics & Life Science
Jan 2022 — Present
Developing & activating marketing strategies and tactics for the US Life Science & Sequencing business unit. Manage eCommerce, web strategy, digital marketing, SEO & social media. Activities align with strategic plan to accomplish business unit objectives and capitalize on Roche\'s investments in Diagnostics and Next-generation sequencing (NGS). Lead a six person team. · Develop and manage key marketing & lead-generation activities, such as digital marketing, trade shows, webinars, white papers, social media, organic & paid search (CRM) programs and digital ad campaigns. · Manage promotional marketing programs, messaging, collateral, and advertising. · Develop media strategies and manage media buying & paid/organic search/AdWords agencies. · Work with functional groups in the US & Global organization to manage & support the Diagnostics, Sequencing and Life Science product lines, including strategies & tactics to promote products, develop content and build awareness. · Work with leadership of Sales & Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics that help Sales teams reach their revenue goals.
Skills
- Marketing
- Product Innovation
- Customer Insight
- Market Research
- Managing Agency Relationships
- Market Planning
- Brand Management
- Event Marketing Strategy
- Marketing Communications
- Marketing Research
- Marketing Strategy
- Advertising
- Merchandising
- Business Strategy
- Team Building
- Marketing Management
- New Business Development
- Competitive Analysis
- Strategic Partnerships
- Brand Development
- Product Management
- Leadership
- Creative Direction
- International Marketing
- Shopper Marketing
- Management
- Forecasting
- Product Marketing
- Social Media Marketing
- Cross-Functional Team Leadership
- Digital Marketing
- Sports Marketing
- Consumer Products
- Integrated Marketing
- Consumer Marketing
- P&L Management
- Trade Marketing
- Retail
- Financial Analysis
- Strategy
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