Bob Small

About Bob Small

Are you working in critical services or industries, and are facing challenges with aging…

Experience

1. Commercial Program Manager

   ABB

   Nov 2018 — Present

   Commercial programs form a key element of strategic segmentation go to market plans for ABB Drive Products. I manage the development of strategies for commercial programs aligning roadmaps and segment plans with product and program lifecycles, coordinating vertical segment managers and product marketing team activity to deliver the commercial tools, marketing collateral and value messages required to grow business. By creating and maintaining a collaborative work environment, I have successfully worked across business functions and internal/external stakeholders to create sales and marketing strategies to help deliver the organizations 2025 business ambitions for growth, profitability and market position. Using new digital marketing tools and managing to a defined budget, I have extended our engagements with customers through social media and lead generating campaigns to build thought leadership for ABB in defined segments, working both with local and global business functions to leverage and drive the direction of marketing for Water and Wastewater segments.