Bob Hebeisen

Marketing Leader | Owner & Sign Strategist at Northshore Custom Signs & Graphics (Peabody, MA) | Custom Commercial Signage for Property Managers, Healthcare, Schools & Developers

Role: Vice President, Senior Consultant at Parallel Communications Group, Inc
Location: Newburyport, MA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Bob Hebeisen

I’m the owner of Northshore Custom Signs & Graphics, a Peabody, Massachusetts–based sign company serving the Massachusetts North Shore, Greater Boston, Seacoast New Hampshire, and Southern Maine.With 30 years of experience in marketing strategy, brand execution, and project management, I help property managers, facilities directors, healthcare organizations, schools, municipalities, and commercial developers deploy custom interior and exterior signage that supports real business goals.Our work spans the full signage lifecycle—sign strategy, design, permitting, fabrication, installation, and ongoing service—with deep expertise in ADA-compliant signage, wayfinding systems, tenant directories, window graphics, and exterior building signs.Clients value our ability to eliminate friction. Clear communication, disciplined project management, and follow-through ensure projects move smoothly from concept to final inspection—without the “ghosting” that too often plagues the sign industry.Based in Peabody, MA, we proudly support organizations throughout the Massachusetts North Shore, Greater Boston, Seacoast New Hampshire, and Southern Maine.

Experience

Vice President, Senior Consultant
Parallel Communications Group, Inc
Jan 2023 — Present
Advise clients on go-to-market strategy including content, channel, public relations, analyst relations, and event strategy. Conceive, pitch, and author editorial stories. Write bylines, blogs, speaker proposals, social media content, and analyst presentations.

Education

University of Massachusetts Amherst
Bachelors, Mass Communication

Skills

Team Management
Creative Direction
Field Marketing
SEO
Channel Marketing
Blogging
Lead Generation
Strategy
E-Commerce
Search Engine Optimization (SEO)
B2b Marketing
Online Advertising
Direct Marketing
Web Analytics
Integrated Marketing
Marketing Communications
Account-Based Marketing
Pay Per Click (Ppc)
Management
Digital Marketing
Marketing Automation
Ppc
Sem
Multi-Channel Marketing
Hubspot
Demand Generation
Online Marketing
Copywriting
Strategic Planning
Content Marketing
Marketing
Social Media
Inbound Marketing
Email Marketing
Marketing Strategy
Landing Page Optimization
Abm
Social Media Marketing
Crm

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