Bob Fichtner
Global Product Marketing Director – Maternal Infant Care at GE HealthCare
- Role
- Global Product Marketing Director Nicu at GE HealthCare
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Bob Fichtner
Use the skills and insight honed during 20+ years in a client, supplier and consultant…
Experience
Global Product Marketing Director Nicu
Nov 2018 — Present · Milwaukee, WI, US
From Mom to medicine…” Assist in the development of and bringing to market products, services, and solutions that support doctors, nurses, and parents who help premature babies make the transition from mom to medicine. As the parent of a NICU graduate, I have experienced first-hand the fears, heartbreaks, and joys that accompany a baby’s stay in the NICU. My goal is to always advocate for the baby, parents, and caregivers in everything we do to fulfill our mission of sending moms and babies home healthy.
Skills
- Data Analysis
- Market Research
- Multivariate Analysis
- Quantitative Research
- Usability
- Marketing Research
- Qualitative Research
- Competitive Intelligence
- Voice of the Customer
- Focus Groups
- Market Analysis
- Strategic Planning
- Brand Loyalty
- Community Sites
- International Research
- Social Media
- Brand Equity
- Strategy
- Spss
- Competitive Analysis
- Customer Satisfaction
- Segmentation
- Leadership
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