Bob Corpening

About Bob Corpening

Good analytics doesn\'t just weave a narrative across some numbers. Your ideas need to flow from one to the next, sure, but it\'s connecting to the human impact that makes for successful analytical storytelling. It\'s the employee who connected with a coach and transformed their career; the little league parent who saw a well-placed ad for just the right gear; even the struggling mall that saw its traffic quadruple with the addition of a new anchor store.I am a storyteller. Ever since I was five, and my dad had me read The Hobbit out loud cover to cover, I\'ve been in love with telling stories. In school, I found debate, and learned that stories were for so much more than entertainment - they were for convincing, for sharing new information, and for advancing an argument.Today, I still tell stories, but I go about it a little differently. As a data analyst, I leverage big data, predictive modeling, data visualization, and narrative dashboarding to tell stories about business impact to senior leaders. Through my time with a variety of analytics teams, I\'ve developed a skillset to tackle any problem, and the consultative approach to figure out what needs solving and how to best share those findings. But what sets me apart, and what enables me to drive the biggest impact, is my storytelling ability. To get a taste of that outside of work, check out my personal blog at bobcorpening.com (I mostly write horror and science fiction - and sometimes I turn my stories into podcasts). I\'ve had a handful of publications to date, but if that ever takes off, my LinkedIn page my suddenly vanish overnight.Feel free to message me with your favorite story! I\'ll be happy to share some of mine.

Experience

1. Senior Analyst, Marketing Analytics

   DICK'S Sporting Goods

   Jul 2024 — Present

Education

• Brandeis University

  Bachelor's degree, Economics/Math/Business

  2017 — 2021