Bob Caputo

EVP Merchant Account Management @Connexity, Inc.

West Hollywood, CA, US
EMAILS
b••••••@connexity.com
MOBILE NUMBERS
+13•••••••15

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WORK HISTORY

Jan 2020 — Present

EVP Merchant Account Management @Connexity, Inc.

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EDUCATION

N/A

Pepperdine Graziadio Business School

MBA, Marketing

1984 — 1988

Georgetown University

BSBA, Mktg. and Int'l Mgmt.

SKILLS

Pay Per Click (Ppc)Display AdvertisingSemE-CommerceSearch Engine Optimization (SEO)Start-UpsMobile AdvertisingMobile MarketingDigital MediaOnline MarketingGoogle Webmaster ToolsDigital StrategySalesforce.comProduct ManagementAffiliate MarketingStrategic PartnershipsNew Business DevelopmentWeb AnalyticsIntegrated MarketingSalesOnline AdvertisingSales OperationsSearch Engine Marketing (Sem)SEOEmail MarketingAnalyticsPpcSearch AdvertisingLead GenerationCustomer AcquisitionGoogle AnalyticsAccount ManagementManagement

ABOUT BOB CAPUTO

Connexity is a performance marketing network whose core purpose is to drive incremental sales and find new customers at a cost that meets each retailer’s ROI objective. We help retailers across a wide range of customer acquisition channels in a free managed service model. The most unique and differentiated channels are our preferred publisher and social influencer networks where we have built direct relationships with thousands of partners who have audiences that have strong retail intent.Over 20 years of digital media sales and sales management experience including start-up and established companies. Proven track record of building results-oriented account management and customer acquisition teams. Responsible for creating sales operations and processes to track and benchmark performance to ensure accountability and results. Ability to partner across departments to build the tools and operations needed for success. Adapt quickly to evolving industry trends and changing business needs with a proven history of achieving goals.Specialties: Digital Media Sales and Sales Management Pay-Per-Click, Revenue Share, CPM, and Flat FeeSearch Marketing, Email, Display, Sponsorships, and Flash Sale Sales Management, Account Management, Customer Acquisition, New Revenue Generation, Consultative Selling, Up-Selling, New Business Development, Client Services, Hiring, Training, Mentoring, Coaching, Sales Team Development, Salesforce, E-Commerce, Search and Internet Advertising, Negotiating, Customer Service, Start-Up

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