Bobby Widdifield

Sponsor Account Manager @The Calgary Stampede

Calgary, AB, CA

Responsible for strategic relationship management of corporate sponsors for a diverse set of partners at multiple levels of investment• Leverage a dynamic marketing mix to achieve sponsor objectives, including digital, social media, experiential, print, and broadcast• Create and execute cross promotions in collaboration with clients, internal departments, and volunteer committees to maximize sponsor exposure• Develop and implement sales/prospecting strategies that drive sponsorship revenue for the Calgary Stampede including year-round activities• Create post analysis evaluations; reporting back to sponsors on results of their Stampede participation

Lang School of Business and Economics - University of Guelph

Bachelor of Commerce (B.Com.)