Bobby K A

About Bobby K A

Seasoned industry expert with a proven track record of success across areas of Product Creation, Consumer Experiences, brand content, targeted advertising, Media Planning, Production, Campaign Management, Account Management and Operations. Proficient in formulating and driving strategic Sales & Marketing plans through various initiatives, promotions, events, launches, campaigns etc. managing in-house teams as well as global vendor teams.

Experience

1. Associate Vice President - Marketing Services & Corporate Products

   Taj Hotels

   Jan 2017 — Present

Education

• NIIT

  Software Architecture & Programming, Computer Science

  1993 — 1996

• MIT Sloan School of Management

  Strategy, Leadership, Innovation, Value Chain Analysis

• K. C. College of Mngmt Studies

  PGD Advt & PR, Advertising and PR

  1992 — 1993

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  MMM, Marketing

  1996 — 1999

Skills

• Online Advertising
• Social Media Marketing
• Budgeting
• New Business Development
• Entrepreneurship
• Team Management
• Marketing
• Crm
• Brand Management
• Competitive Analysis
• Marketing Strategy
• Budgets
• Market Research
• Integrated Marketing
• Editing
• Market Planning
• Event Management
• Strategic Planning
• Media Planning
• Product Launch
• Negotiation
• Marketing Management
• Market Analysis
• Marketing Communications
• Strategy
• Customer Relationship Management (Crm)
• Business Development
• Digital Marketing
• Management
• Advertising
• Magazines
• Business Planning