Bobby Hilliard

About Bobby Hilliard

With two decades of experience as a copywriter, content manager, and journalist, I’ve written for brands including Apple, Accenture, USA Today, Forbes, PwC, Indeed, Nielsen, MIC, Eater, and Atlassian. I currently serve as Senior Writer at ManyChat, where I balance word economy with voice—delivering writing that gets people clicking, reading, and converting. At heart, I’m a storyteller, drawn to the less obvious angles and the stories hiding in plain sight.I’m also a weekly columnist for the Carter County Times and a freelance journalist with 50+ bylines, including VICE, The Austin American-Statesman, The Chicago Sun-Times, MIC, Fatherly, Forbes, and TechCrunch. I’ve appeared on CNN and NPR discussing media and culture. I’m equally comfortable building long-form narrative features or turning around sharp, punchy headlines on deadline.Experience highlights include:Partnering with stakeholders to hit deadlines without sacrificing qualityCrafting high-impact headlines and copy that drive engagementWriting and editing long-form features and essaysDeveloping scripts and messaging for product advocacy and marketing campaignsFreelance clients include:AT & T, Indeed, Verenia, PwCBylines include:NPR (KUT), Forbes, CNN, TechCrunch, VICE, The Austin American-Statesman, The Chicago Sun-Times, Mic.com, Fatherly, Consequence of Sound, Orbitz, Jackson Free Press, Victoria Times, Progress Texas, Clash Media, Last Real Indians, Daily Grindhouse, Gore Noir Magazine, Texas Charm Magazine, Rebel Noise, The American Genius, and others.Portfolio (and a video where I’m interviewed by a Muppet): bobbyhilliardneedsajob.squarespace.com

Experience

1. Senior Writer, Editorial

   Manychat

   May 2024 — Present

Education

• Moraine Valley Community College

  Associate's degree, Writing, General

  2000 — 2001

• Illinois Center for Broadcasting-Chicago Campus

  Bachelor of Arts (BA), Communication, Journalism, and Related Programs

  2003 — 2004