Bobby Heryunda

Group CFO and Board Member | Talk About #Funding #CorporateFinance #Restructuring #Merger&Acquisition #CorporateInvestment

Role
Group CFO and Board Member at PT. Modernland Realty, Tbk

About Bobby Heryunda

With over 20 years of experience, I currently serve as Group CFO and Board Member at PT. Modernland Realty, Tbk. I oversee financial strategy, ensure fiscal integrity, and lead cross-functional teams to optimize operations and implement innovative solutions aligned with corporate objectives. Leveraging expertise in strategic financial planning, risk management, and corporate investment, I help navigate complex financial landscapes and foster trust among stakeholders.

Experience

  1. Group CFO and Board Member

    PT. Modernland Realty, Tbk

    May 2025 — Present · Jakarta, Indonesia

    - Responsible for overseeing the financial strategy, ensuring fiscal integrity, and driving sustainable growth across Modernland Group. - Transforming financial strategies into actionable insights that drive sustainable growth and enhance organizational performance. - Leveraging data-driven decision-making to navigate complex financial landscapes and deliver exceptional results. - Leading cross-functional teams to optimize financial operations and implement innovative solutions that align with corporate objectives. - Fostering strong relationships with stakeholders. - Ensuring transparency and trust in all financial dealings. - Identifying opportunities for operational efficiencies and cost savings. - Enhancing profitability and shareholder value. - Leading ESG (environmental, social and governance) initiatives to promote sustainable business practices.

  2. CFO Urban Development

    PT. Modernland Realty, Tbk

    Oct 2022 — Sep 2023 · Jakarta, Indonesia

    In Modernland group, Urban Development covers all real estate projects such as Jakarta Garden City, Kota Modern, Modern Hills, Modern Cileujit, etc. CFO responsibilities are: - Overseeing all the financial operations including accounting, financial reporting, tax, business control and treasury. - Directing financial goals, objectives and budgets.

  3. Corporate Investment and Strategy Director | Board Member

    PT. Modernland Realty, Tbk

    Jan 2020 — May 2025 · Greater Jakarta Area, Indonesia

    - Growing the organization by sourcing and developing funding and investment opportunities. - Providing good fundamentals in order to stimulate demands and bring potential investors. - Developing and executing the company's overall business strategy. - Working closely with the executive team to shape the overall direction of the company. - Responsible for corporate actions such as debt restructuring, bonds issuance, company acquisition, loans submission, etc. - Managing relationship with global investors, banks, rating agencies and regulator.

  4. President Director of Multifinance

    PT. Modernland Realty, Tbk

    Aug 2018 — Dec 2020 · Greater Jakarta Area, Indonesia

    Set up a brand new multifinance company to support Modernland Group's businesses in Indonesia. Focused on: - Mortgage (KPR/A), primary and secondary - Refinancing - Renovation loan - Interior financing (furniture and home appliances) - Working capital loan - Factoring www.mitrapratamafinance.co.id

  5. Sales and Marketing Director

    PT Nissan FInancial Services Indonesia

    Dec 2013 — Jul 2018 · Greater Jakarta Area, Indonesia

    A proud member of a small group that established and developed Nissan Finance & Datsun Finance in Indonesia. Responsible for the company's profitability by developing and executing strategic plans in Sales & Marketing area.

  6. Head of Sales Transformation

    ANZ

    Dec 2012 — Dec 2013

  7. Head of Secured Loans

    HSBC

    Nov 2010 — Dec 2012

  8. VP Portfolio Management

    HSBC

    Jul 2008 — Nov 2010

  9. AVP Acquisition

    HSBC

    Jul 2007 — Jul 2008

  10. AVP, Head of Product & Business Development

    PermataBank

    Jan 2006 — Jul 2007

  11. AVP, Head of Auto Loans

    PermataBank

    Jan 2006 — Jan 2007 · Jakarta

  12. Senior Manager Product Development

    PermataBank

    Apr 2004 — Jan 2006 · Jakarta

  13. Sales Head

    Astra Credit Companies (ACC)

    Apr 2003 — Apr 2004

  14. Management Trainee

    Astra Credit Companies (ACC)

    Oct 2002 — Apr 2003 · Greater Jakarta Area, Indonesia

Education

  • University of Indonesia

    Master · Magister Management

Skills

  • Mergers & Acquisitions (M&A)
  • Sales & Marketing
  • Leadership
  • Mergers and Acquisitions
  • Strategy
  • Relationship Management
  • Investor Relations
  • Strategic Planning
  • Mortgage Lending
  • Portfolio Management
  • Strategic Thinking
  • Sales Management
  • Commercial Banking
  • Corporate Actions
  • Budgeting and Forecasting
  • Sales Operations
  • Trade Finance
  • Loans
  • Risk Management
  • Credit Risk
  • Strategic Leadership
  • Financial Acumen
  • Finance
  • Management
  • Product Development
  • Corporate Finance
  • Revenue & Profit Growth
  • Organizational Leadership
  • Mergers & Acquisitions
  • Credit
  • Financial Risk
  • Marketing Management
  • Financial Planning
  • Sales
  • Credit Cards
  • Banking
  • Strategic Financial Planning and Analysis
  • P&L Management
  • Cash Flow Management
  • Credit Analysis

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