Bobby Cipolla

About Bobby Cipolla

Passionate marketer regularly recognized for driving performance. Over 15 yrs experience in sales training, field sales, and marketing of products in various life cycles across diverse customer segments and industries. Proficient knowledge of pharmaceutical promotion and launch execution. Proficient in strategic planning. Creative, driven, and constant learner who thrives in a fast-paced environment. Enthusiastic team leader with focus on collaboration and success. Passionate founder and Chair of the LGBTQ Employee Resource Groups at my current and previous employers. Honored to serve as a mentor for several colleagues. Strengths: Leading and inspiring cross-matrix teams, marketing strategy and tactical planning, product launches, customer insights and targeting, analytical assessment and follow-through, multichannel marketing, project management, conduit for cross-functional integration, connecting dots to promote organizational efficiencies, managing and mentoring of people, bringing a unique and innovative approach to solving business and customer needs, promotional review board liaison, vendor, agency and patient management, market research, navigation of institutional and health system processes, Veeva integration.

Experience

1. Associate Brand Director - Wegovy (Consumer)

   Novo Nordisk

   Jul 2023 — Present · Plainsboro, NJ, US

   Accountable for leading the development and implementation of marketing plans, pre-launch and/or launch marketing activities (e.g, Positioning, Messaging, Creative etc.). Develop business plans for Wegovy and the obesity franchise. Responsible for consumer brand strategy development, tactical execution and the achievement of Novo Nordisk P&L goals. Champion Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participate on cross-functional and global Extended Brand Teams. Lead expert advisory discussions and represents the product plans in management discussions.

Education

• Rutgers University

  Bachelor's degree, Communications and Mass Media studies - Journalism Double Major

  1997 — 2000

Skills

• Budgets
• Time Management
• B2b
• Pharmaceutical Sales
• Sales Operations
• Customer Service
• Networking
• Account Management
• Project Management
• Sales Presentations
• Team Leadership
• Marketing
• Leadership
• Microsoft Office
• Sales