Bobby Agarwal

About Bobby Agarwal

As CMO, Veeqo at Amazon, I lead global marketing strategy and execution, I build the programs, campaigns, and teams that empower customers to grow their businesses and deliver exceptional experiences to shoppers worldwide. It\'s work that sits at the intersection of technology, commerce, and human ambition.Over the past 20+ years, I\'ve shaped brands and driven growth across B2C, B2B, e-commerce, and product marketing for some of the world\'s most recognized names, including — TikTok Shop, Shopify, Hershey, and Alexa. My edge lies in translating bold vision into measurable results: go-to-market strategies that open new markets, integrated campaigns that move the needle, and brand positioning that sticks.What drives me is simple: building customer-obsessed products and solutions that create real value — for businesses, for consumers, and for the communities we serve. I\'ve led cross-functional teams across global markets, forged high-impact partnerships, and championed product thought leadership through media, events, and industry platforms. I\'m also an Amazon Advertising and TikTok Shop Live Accredited Professional.Beyond the boardroom, I\'m proud to serve on the Board of Directors for the National Diaper Bank Network, where I contribute to a mission I deeply believe in ending poverty in the U.S. so that every child, family, and individual can access the basic necessities they deserve. I\'ve also served on the boards of Hershey-Godrej and Mumbai Business School.Core Expertise: Integrated Marketing · Go-to-Market Strategy · Brand Building · B2B & B2C Marketing · Product Marketing · e-Commerce · Growth · Partnerships · Digital & Online Advertising · Global Marketing · Experiential · Cross-functional Team LeadershipIntegrated Marketing · Go-to-Market · Brand · B2B · B2C · Awareness · Media · Product Innovation · Consumer · Digital · Cross-functional Team Leadership · Online · Team Leadership · e-commerce · Partnerships · Growth · Advertising Marketing Director · Product Marketing · Integrated Marketing · Go-to-Market (GTM) · Team Leadership · e-commerce · Growth · Online Advertising · Global · Experiential

Experience

1. Global Head of Marketing, Veeqo

   Amazon

   Jan 2024 — Present · Seattle, WA, US

Education

• Columbia University

  M.S.

Skills

• Marketing
• Global Business Development
• Mergers and Acquisitions
• Globalization
• Advertising
• Fmcg
• Competitive Analysis
• Global Marketing
• Leadership
• International Marketing
• Brand Development
• Segmentation
• Product Innovation
• Emerging Markets
• Strategic Development
• P&L Management
• Marketing Management
• Shopper Marketing
• Brand Innovation
• Trade Marketing
• Consumer Products
• Fast-Moving Consumer Goods (Fmcg)
• Global Strategy
• Strategic Planning
• Management
• Bric
• Product Development
• Customer Insight
• Business Development
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Strategy
• Brand Equity
• Strategy
• Marketing Communications