Bobby Wu

Data Scientist @Haleon

London, GB

Researched, developed and deployed a fuzzy matching algorithm and unsupervised cluster algorithm (GMM) for the segmentation of health care offices and personnels.2.Designed and implemented a multi-facet data science analytical framework for the customer data platform. Including cohort analysis, association rule mining with PowerBI visualisations.3. Researched and developed a LSTM based attention model in Keras, and a Markov Chain based model for Multi Touch Attribution analysis.4. Working on Bayesian Regression model in marketing for both commercial project and for research project.5. Building ML model to obtain insights on how Ad creative element affect the Ad\'s brand lift study result.

University of East Anglia

Master's degree, International Finance

University of Bath

Bachelor’s Degree, Mathematics and Physics