Robert Toomey

About Robert Toomey

I’m a results-driven Social Media Manager and NIL Intern, as well as a Business Administration student at Arizona State University, with hands-on experience growing digital audiences, supporting NIL partnerships, and working within fast-paced sports environments.I currently manage social media for a professional NFL athlete, where I develop and execute data-driven content strategies across TikTok and Twitch. Since October 2025, this work has contributed to over 7.6M views, 218K new TikTok followers, and 142K new Twitch followers, with content featured on the NFL’s official TikTok account. My experience includes content planning, platform-optimized graphics, real-time engagement, and brand-aligned storytelling.In addition to my social media role, I serve as an NIL Intern with Sun Angel Collective, where I support athlete-brand partnerships by engaging prospective partners, creating pitch-ready presentations, and assisting with event planning.I’m passionate about sports marketing, digital audience growth, and building meaningful connections between athletes, brands, and fans.

Experience

1. Business Development and Sales Nil Intern

   Sun Angel Collective

   Oct 2025 — Present · Tempe, AZ, US

   Researched and identified potential brand partners aligned with student athlete values, audience demographics, and NIL objectives- Supported outreach strategy development including cold emails, follow ups, and relationship tracking with brands and partners- Assisted in securing NIL sponsorships and partnership opportunities by connecting brands with high level collegiate athletes- Collaborated on athlete brand positioning and deal structuring to create mutual value for both athletes and partners- Gained hands on experience in NIL strategy, athlete marketing, and partnership development within a fast growing sports ecosystem

Education

• Arizona State University

  Buisness Administration

• Newark Memorial High School

  High School Diploma

  2019 — 2023