Bobby Reid

About Bobby Reid

Competitive by nature and disciplined in execution, I focus on measurable results while building teams and partnerships that perform over the long term. Much of my career has been spent helping companies with limited market presence grow by bringing focus, structure, and strong dealer relationships to the forefront.

Experience

1. Director of Sauna Sales, North America

   Thermory Usa

   Jun 2022 — Present · Denver, CO, US

   Lead North American sales strategy, introducing Thermory’s sauna materials to the market while integrating complementary partner products into a cohesive dealer program.Played a key role in launching Thermory in North America, establishing foundational sales structure and dealer partnerships from the ground up.Built and scaled the North American sauna sales team from one person to six, including three inside and three outside sales professionals.Develop and support a national dealer network focused on long-term relationships, product education, and consistent execution.Collaborate with European partners to align pricing, forecasting, and market strategy.Drive growth through a disciplined, hands-on approach emphasizing accountability, clarity, and sustainable results.

Education

• College of the Redwoods

  Associate of Arts (AA), Computer and Information Sciences, General

  1993 — 1994

• Humboldt State University

  Bachelor's degree, Business Administration and Management, General

  1995 — 1998

Skills

• Account Management
• B2b
• Wood
• Logistics
• New Business Development
• Sales Operations
• Pricing Strategy
• Customer Service
• Sales Management
• Key Account Management
• Pricing
• Product Development
• Sales Process
• Negotiation
• Building Materials
• Sales
• Purchasing
• Contract Negotiation
• Inventory Management