Bobby Oliver
Vice President, Head of Marketing at Ghirardelli Chocolate Company | CMO | GM | Growth Driver
- Role
- Vice President, Head of Marketing at Ghirardelli Chocolate Company
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Bobby Oliver
Problem solver. Strategist. Insight driven marketer. Classically trained brand marketing executive with an entrepreneurial spirit and over 20 years of sales and marketing experience. Consistently delivered growth on the most iconic brands in intensely competitive CPG categories. Excellent record of developing successful consumer and commercial strategies on established and start-up brands ranging from innovation to fundamental business strategies. Effective leader and coach of highly productive marketing teams and cross-functional operating teams.
Experience
Vice President, Head of Marketing
Jul 2022 — Present · San Francisco, CA, US
Lead the marketing function for the company. Responsible for brand, innovation, insights, content and media, digital, and creative teams. Tasked with ensuring brand consistency across the company while delivering the top & bottom line growth plan for our CPG wholesale business.
Education
Stanford University
BA, Sociology/Social Psychology
USC Marshall School of Business
MBA, Marketing
Skills
- Shopper Marketing
- Trade Promotions
- Marketing Mix Modeling
- Marketing Research
- Brand Equity
- Volume Forecasting
- Brand Innovation
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