Bobbi Snethen

About Bobbi Snethen

I’ve had the opportunity to represent and consult with dozens of nonprofit organizations over the last 15 years. I’m most passionate about building brand loyalty through audience-led marketing, technology, and compelling narratives.Here\'s how I\'ve customized ChatGPT to better respond to my inquiries: I\'m a nonprofit marketing and communications leader who was raised in the Midwest and now lives in Portland, OR. I enjoy writing, moderate outdoor challenges, comedy, baking, and mission-driven work. I appreciate sarcasm and curiosity, and I ask a lot of questions. I prefer specificity, brevity, and a casual, plain-speak tone. I try to avoid marketing fluff and buzz words that feel too salesey, unnatural, or pushy. I don\'t need apologies or formalities in your responses. Please provide data sources to back up opinions or recommendations where possible.

Experience

1. Marketing and Communications Director

   The Clean Slate Initiative

   Jan 2025 — Present

   I lead marketing and communications at The Clean Slate Initiative, with a focus on digital strategy, content distribution, and team management. I oversee a team responsible for storytelling, branding, PR, and digital execution across web, email, and social channels. I guide the strategy and rollout of major initiatives like our annual report, Second Chance Month, and our national convening, ensuring we deliver clear, consistent messaging across audiences. I also support donor communications, narrative development, and collaborate across teams to align on goals and maximize reach and impact.

Education

• University of Wisconsin-Madison

  Journalism, Reporting and Strategic Communication

Skills

• Public Relations
• Internal Communications
• Media Relations
• Copywriting
• Social Media Marketing
• Strategic Communications
• Management
• Leadership
• Newsletters
• Editing
• Nonprofit Organizations
• Social Media
• Public Speaking
• Event Management
• Crisis Communications
• Indesign
• Press Releases
• Community Outreach
• Nonprofits