Bob Birkentall
Business Development, Strategic Partnerships, increasing utilization and engagement from new and prospective clients
- Role
- Sr Vice President Advertising at New York Press Service
- Location
- Lafayette, LA, US
- LinkedIn followers
- 500 followers
About Bob Birkentall
My background is in digital sales & marketing. I have broad experience in business development, strategy, and product development from both the Client and the Vendor (partner) perspective. I’m skilled in negotiating and structuring strategic partnerships. I’m also proficient at leading multi-market sales channels as well as E-commerce initiatives. I utilize a consultative style, leadership, and interpersonal skills to strengthen internal and external relationships while building teams that meet & exceed goals. I’m passionate about learning new platforms. My key proficiencies include:>Online Verticals, Real Estate, Obits, Automotive, Recruitment >Increasing retention and engagement utilization from new and prospective clients >Develop and execute multi-channel campaigns for increasing sales pipeline opportunities >Utilizing data to develop thought leadership content to influence the industry and expand client base >Digital Marketing Services: SEM/CPC; Mobile; Behavioral/Audience targeting; Direct Email >Social media optimization; Facebook Advertising >Local, franchise and retail advertisers >E-commerce development and implementation >Managing multi market sales channels >Marketing and product development >Organizational change >Negotiating and structuring strategic partnerships >Public speaking
Experience
Sr Vice President Advertising
Mar 2023 — Present · Albany, NY, US
Education
University of Florida
BS
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