Bobbi Howard
Biotech and Pharmaceuticals Brand Analyst and Development Project Manager
- Role
- Brand Analyst and Project Manager at Azurity Pharmaceuticals
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Bobbi Howard
An accomplished and trusted marketing and communications leader with 15 years of experience across esteemed regional and global brands, particularly within the MedTech and Device industry. I am dedicated to driving strategic communications initiatives that consistently elevate brand visibility and deliver outstanding results through leadership of high-performance teams.My passion for orchestrating and delivering successful communications initiatives that resonate with target audiences and drive both brand awareness and revenue growth is fueled by a relentless focus on cross functional collaboration coupled with a deep understanding of market dynamics and consumer behavior. My expertise is diverse and includes brand repositioning efforts, product launches, change communication, and reputation enhancement. Additionally, I have successfully navigated complex regulatory landscapes while implementing strategies that yield significant impact. My leadership style is built on the foundation of trust, high engagement, frequent communication, and teamwork.Areas of Expertise:• Brand Management• Change Management Communications• Data Analytics• Corporate Communications• Public Relations• Advertising• Digital & Social Media• Sponsorships• Agency Management• Sales and Operations Planning• Medical Device Lifecycle ManagementAll opinions expressed are my own and do not reflect the views of my employer.
Experience
Brand Analyst and Project Manager
Sep 2025 — Present · Raleigh, NC, US
Education
Texas McCombs School of Business
Bachelor of Business Administration, Marketing, Focus on Management Information Systems
2004 — 2008
Texas McCombs School of Business
Data Science Graduate Program, Data Science
Skills
- Forecasting
- Pricing
- Analysis
- Inventory Management
- Data Analysis
- Photoshop
- Online Advertising
- Purchasing
- Microsoft Excel
- Powerpoint
- Outlook
- Cross-Functional Team Leadership
- Strategy
- Sql
- Basic C++
- Supply Chain
- Business Process Improvement
- Competitive Analysis
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