Bobbie Shrum
Account Director | Global Program Execution & Marketing Operations
- Role
- Account Director at LG&P Agency
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Bobbie Shrum
I’m a program and operations leader who connects strategy to execution and drives complex, global initiatives from planning through delivery. My focus is on end-to-end execution, prioritization, and accountability — aligning teams, partners, and clients to deliver high-quality work without unnecessary friction.Across roles in marketing operations and account leadership, I lead global programs that span creative development, production, prototyping, and rollout. I partner closely with internal teams and client stakeholders to manage deliverables, validate work against intent, and ensure programs move smoothly from concept to execution.I’m known for bringing structure to fast-moving environments, connecting creative, technical, and business teams, and building trust through clear communication, precision, and follow-through.
Experience
Account Director
Jan 2026 — Present
Lead end-to-end execution of global in-store graphics and fixture refresh programs for a Tier One client, serving as the strategic connector across creative, engineering, prototyping, and retail rollout teams- Own artwork and on-fixture graphic production from fixture confirmation through final file release, ensuring accuracy, consistency, and alignment with design intent across North America and EMEA- Maintain critical production assets and rollout documentation while building trusted client partnerships that support seamless delivery and long-term account growth.
Education
Université catholique de l'Ouest
French Studies
University of Oregon
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
2013 — 2017
Skills
- Public Relations
- Social Media
- Social Media Blogging
- Journalism
- Photoshop
- Photojournalism
- Final Cut Pro
- Microsoft Office
- Leadership
- Writing
- Customer Service
- Event Planning
- Strategic Public Relations Planning
- Community Management
- Social Media Marketing
- Media Relations
- Press Releases
- Event Management
- Marketing Strategy
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