Bobbie Hartman

About Bobbie Hartman

Accomplished senior marketing and customer care professional with more than twenty years…

Experience

1. Senior Director, Customer and Community Engagement

   First Student

   Feb 2005 — Present

   FirstGroup America - 2/2005 to present Senior Director, Community and Customer Engagement April 2016 - present Responsible for developing and driving customer and community engagement strategies across First Student to enable growth and elevate retention. Additionally responsible for directing proposal management strategy, development and execution. Senior Director, Marketing and Sales Support First Student Division of FirstGroup AmericaJanuary 2011 - April 2016Provide leadership and direction for the marketing strategy and external brand communication, including creation, planning, and execution of integrated brand, customer, and prospect-related materials/campaigns for First Student and associated brands/products. Additionally manage the proposal response team. Director of Marketing for FirstGroup America First Transit, First Student, and First Vehicle Services Divisions of FirstGroup AmericaAugust 2008 – January 2011Responsible for directing the customer marketing efforts, and later both customer and brand marketing, for the North American division of First Group, an international leader in passenger transportation. Inclusive of First Transit, First Student, and First Vehicle Services. Director of Business Strategies for FirstGroup AmericaFirst Vehicle Services and First Mobile Technologies Divisions of FirstGroup America February 2005 – August 2008Responsible for leading sales, marketing, account management efforts, and overall company growth strategies. Direct reports included key personnel in sales, pricing, marketing and new business development. Developed and implemented an overall marketing and sales strategy for new company product offerings, including pricing and advertising programs.

Education

• Master of Business Administration

  MBA

• College of Mount St. Joseph

  BA/Comm Arts

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Strategic Communications
• Strategic Planning
• Community Engagement
• Marketing Strategy
• Proposal Writing
• Program Management
• Lead Generation
• Event Planning
• Business Development
• Digital Marketing
• Newsletters
• Public Relations
• Internal Communications
• Account Management
• Business Planning
• Operations Management
• Team Leadership
• Leadership
• Contract Negotiation
• Selling
• Corporate Communications
• Public Speaking
• Marketing
• Management
• Team Building
• Project Management
• Social Media
• Strategy
• Negotiation
• Marketing Management
• Email Marketing
• Coaching
• Leadership Development
• Event Management
• Digital Strategy
• Sales Operations
• Customer Service