Bobbie Carlton

About Bobbie Carlton

I founded Innovation Women, Innovation Nights and Carlton PR & Marketing. In 2020, I purchased MySpeakerLeads and Lioness Magazine, for the Female Entrepreneur.Innovation Women is a speaking platform for entrepreneurial, technical and professional women. We connect event managers with awesome speakers and subject matter experts. We have almost members accessing opportunities and education on our DIY speaker platform. We help event organizers avoid embarrassing all-male panels. I am particularly focused on women and how public speaking drives careers and business growth.Pre-pandemic, Innovation Nights was a free monthly product launch party & networking event that grew into a local innovation economy mainstay. We mobilized the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. We helped to launch more than 1500 products for companies that received more than $4B in funding. Our newsletter connects startups and entrepreneurs with the resources they need.Carlton PR & Marketing (CPRM) is an integrated marketing agency. We focus on efficiently delivering marketing results for startups, small companies, innovative industry leaders and some amazing special projects.(Ask me about crisis communications for quarantined passengers on the Diamond Princess in February 2020.) We offer a combination of PR, marketing programs, social media marketing and content creation. I\'ve worked extensively in the world of enterprise software. I can do a technical deep dive, or work on corporate strategy. Pre-CPRM clients/employers have included Applix, Authoria, BPM Partners, Cognos, DEC, Enterasys, FTP Software, Ipswitch, Kubotek USA, Lexmark International, Mathworks, Onyx Software, Primavera Systems, PTC, Rational Systems, and many more.Specialties: Integrated marketing, including: Public Relations (PR), strategic alliances, marketing programs, digital marketing, messaging, social media marketing, SEO/SEM, COPPA compliance, email marketing, and navigating the Boston startup and entrepreneurial scene.I connect to people on LinkedIn that I know.or members of Innovation Women.or referrals from trusted allies. Want to connect with me on LinkedIn? Tell me where we met/connected or who referred you. And understand that if we connect and you immediately try to sell me something, I will most likely disconnect.[Note: Sometimes people misspell my name: Bobbie Carleton, Bobbie Carlson, Bobbie Charlton and Bobby Carlton (who is a real person and my friend.)]

Experience

1. Keynote Speaker

   Innovation Women

   May 2015 — Present · Lexington, MA, US

   I offer presentations on Public Speaking; Getting More Women on Stage at Conferences; Public Speaking in an AI Centered World, and other related topics.

Education

• Ithaca College

  Bachelor's degree, TV/Radio

  1986

Skills

• Sem
• Publishing
• Key Message Development
• Strategy
• E-Commerce
• Marketing Communications
• Email Marketing
• Spokesperson
• Entrepreneur
• Social Media Marketing
• Boston Innovation Scene
• Business Development
• Google Analytics
• Enterprise Software
• Leadership
• Speech Writing
• Marketing
• Online Marketing
• Alliance Building
• Analytics
• Public Relations
• Blogging
• Lead Generation
• Media Relations
• Business Strategy
• Social Media
• SEO
• Business Networking
• Product Marketing
• Social Networking
• Nonprofits
• Account Management
• Integrated Marketing
• Content Strategy
• Marketing Strategy
• Product Launch
• Non-Profits
• Strategic Partnerships
• Strategic Communications
• Web Marketing