Bobbie McCain
Marketing Professional
- Role
- Director Digital Brand - Site & Social Media at Quad
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Bobbie McCain
Digital marketing professional with 20+ years’ experience in ecommerce, digital content…
Experience
Director Digital Brand - Site & Social Media
Aug 2022 — Present · Milwaukee, WI, US
Strategize and implement content strategies for Quad.com. Lead a team that creates site content based on B2B trends and site analytics, ensuring that all site elements represent the Quad brand. Use site data to drive decision making. Strategically plan new website enhancements to enhance the user experience. Oversee creative workflow to include image selection, copywriting, and overall site design. Own the social media strategy across all social platforms building the Quad brand and a community of followers. Lead a social team that drives growth on existing social platforms and oversees new platform launch strategies with strategic content. Develop standards, expertise, and best practices. Create a brand voice/tone across social channels.
Education
University of Wisconsin-Milwaukee
Bachelors, Business - Marketing
1995 — 1998
Skills
- Apparel
- Store Management
- Cpfr
- Trend Analysis
- Profit
- Visual Merchandising
- Inventory Control
- Loss Prevention
- Catalogs
- Team Management
- Online Marketing
- Management
- Private Label
- Project Planning
- Trend
- Brand Development
- Stores
- Advertising
- Merchandising
- Styling
- Marketing
- Strategy
- E-Commerce
- Direct Mail
- Forecasting
- Time Management
- Sportswear
- Sales
- Online Advertising
- Marketing Strategy
- Retail
- Fashion
- Retail Buying
- Assortment
- Merchandise Planning
- Project Management
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