Bobbi Jenks

Brand Integration Director

Role: Brand Integration Director at Purdue University Fort Wayne
Location: Fort Wayne, IN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Bobbi Jenks

Professional SummaryI\'m a dynamic marketing and business leader driven by a passion for learning, growth, and collaboration. With expertise in strategic planning, content creation, project management, and team leadership, I bring positive energy to every initiative. As Brand Integration Director at Purdue University Fort Wayne, I lead multi-platform marketing strategies, analyze performance metrics, and foster cross-departmental collaboration to deliver impactful results.My previous roles as Vice President at Catalyst Marketing Design and Regional Sales Manager at KPC Media Group reflect a proven track record of building lasting client relationships, optimizing processes, and driving meaningful outcomes. I thrive on empowering teams and creating strategies that inspire and engage.Key Skills-Strategic Planning & Budgeting-Marketing Strategies & Content Creation-Project & Team Management-CRM Implementation & Data AnalysisEducation-MBA, Purdue University Fort Wayne-BS in Business, Indiana University Fort WayneLet’s connect to collaborate on opportunities that inspire growth and success.

Experience

Brand Integration Director
Purdue University Fort Wayne
Sep 2023 — Present

Education

Purdue University Fort Wayne
Master of Business Administration - MBA
Indiana University—Purdue University Fort Wayne
Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
2003 — 2008

Contact information

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Work email
•••••@pfw.edu
Personal email
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Current company

Purdue University Fort Wayne

Higher Education · 1.9K employees · Founded 1964 · Fort Wayne, Indiana, United States

Purdue University Fort Wayne is the largest university in northeast Indiana. As a Metropolitan University, we are uniquely positioned to serve the region as a crossroads of intellectual, social, economic, and cultural advancement and continue to expand our global reach through research, scholarship, and creative expression. The university combines challenging academics with a focus on student success across more than 200 degree programs, taught by over 350 full-time faculty. Approximately 8,300 students of diverse ages, races, and nationalities in our family pursue their education on our almost 700-acre campus. Nearly half of our students are first-generation college students and 15% are from underrepresented populations. And almost 75% of our students receive some form of financial assistance to achieve their academic and career goals. About half of our alumni live and work in northeast Indiana, contributing to the region’s economy, vitality, and intellectual strength. CAMPUS HISTORY Established in 1964 as Indiana University-Purdue University Fort Wayne (IPFW), the campus brought together Indiana\'s two largest research universities with the goal of better serving the higher education needs of northeast Indiana. That partnership lasted over 50 years and saw thousands of students graduate with either (or even both) Purdue or IU degrees. In December 2016, the Purdue University and Indiana University Boards of Trustees approved a realignment agreement regarding the governance of the Fort Wayne campus. The outcome will allow each university to focus on its strengths and better meet the needs of the northeast Indiana region and beyond.

pfw.edu

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