Bobbi Coffin
President and Founder, C-Bob Commercial Solutions. An entrepreneur with a love for developing & executing go-to-market strategies for novel diagnostics and devices with the goal to become standard of care.
- Role
- Board Member at HepQuant, LLC
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Bobbi Coffin
I am an innovative and dynamic leader with a passion for driving revenue through creative market strategies for diagnostics, medical devices, and software solutions. With over 30 years of expertise in the healthcare and biotech sectors, including senior roles at Biodesix, Exact Sciences, Precision Therapeutics, and Cytyc/Hologic, I have a proven track record in strategic commercialization and elevating novel diagnostic solutions to standard-of-care status. Renowned for providing strategic guidance and oversight to executive teams, I leverage industry experience and extensive networks to support organizational growth.As a key member of the executive team and the commercial lead, I contributed to guiding the company through a successful IPO, demonstrating deep expertise in investor relations. My extensive experience includes working with Integrated Delivery Networks (IDNs) and large institutions, and I am passionate about building teams, collaborating with internal and external stakeholders, and driving revenue. My experience in genetic testing, laboratory operations, reimbursement, managed care, strategic sales, and business development positions me as a valuable asset to any board or executive team.I have substantial board experience, serving as a board member for several organizations, including HepQuant, Spesana, Inc, and the Colorado Bioscience Association. My involvement in these roles has further honed my ability to collaborate and problem-solve effectively with both internal and external stakeholders to achieve strategic goals. Taking novel diagnostics to market and creating better healthcare is a passion.
Experience
Board Member
Jan 2022 — Present · Denver, CO, US
Education
West Virginia University
Bachelor of Science - BSJournalism, business, journalism and art
West Virginia University
Business Administration and Management, General
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy Certification, Business and AI
Skills
- Clinical Trials
- Surgeons
- Molecular Biology
- Global Marketing
- Hematology
- Market Development
- Product Management
- Oncology
- Urology
- Sales Operations
- Commercialization
- Product Launch
- Biotechnology
- Start-Ups
- Life Sciences
- Cross-Functional Team Leadership
- Marketing Strategy
- Medical Devices
- Managed Care
- Pharmaceutical Industry
- Fda
- Cancer
- Lifesciences
- Operating Room
- Hospitals
- Capital Equipment
- Personalized Medicine
- Biomarkers
- Genomics
- Molecular Diagnostics
- Hardware Diagnostics
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