Bob Arnold

About Bob Arnold

I am the Global Digital Strategy and Media lead for Google, driving the digital marketing strategy for all Google products. Additionally, I\'m focused on developing programmatic buying, advanced digital media measurement and digital agency management. Prior to Google, I spent 3 years at Kellogg and 10 years at Procter & Gamble. At Kellogg I was the North America Director of Digital and Social strategy, leading their digital marketing and social media practice. At Procter & Gamble, I was responsible for the global digital strategy across the Home Care, Feminine Care and Oral Care business units.Additionally, I\'ve had the opportunity to speak on digital marketing, with conference appearances including Ad-Tech, IAB and Luma Partners Digital Media Summit. I\'ve been fortunate to be recognized by various industry bodies, including being named as a “Media Maven” by Advertising Age, by iMedia as one of the “Top 25 Internet Marketing Leaders and Innovators” and by OMMA as a “Marketing All-Star.” His work has been featured in publications such as the Wall Street Journal, BusinessWeek, New York Times and Investor’s Business Daily, as well as “Groundswell,” a BusinessWeek best selling book.

Experience

1. Global Digital Media Innovation Lead at Google

   Google

   Aug 2021 — Present · Chicago, IL, US

Education

• University of Cincinnati

  BS

  1995 — 2000

• Université catholique de Louvain

  Exchange Program

  1999 — 1999

Skills

• Market Planning
• Media Planning
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media Marketing
• Marketing Management
• Global Marketing
• Digital Media
• Fmcg
• B2b
• Digital Strategy
• Brand Development
• Segmentation
• Marketing Research
• Sem
• Customer Insight
• Digital Marketing
• Integrated Marketing
• Advertising
• Social Media
• Brand Equity
• Analytics
• Marketing
• Competitive Analysis
• Start-Ups
• Brand Architecture
• Mobile Marketing
• Strategy
• E-Commerce
• Interactive Marketing