Bob Wheeler
President & CEO, Airstream, Inc.
- Role
- President & CEO at Airstream
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Bob Wheeler
CEO | Brand Builder | Innovation-Driven Leader | Transforming Airstream Into a Modern, Design-Forward IconI serve as President & CEO of Airstream, Inc, stewarding one of America’s most enduring and beloved brands. Since stepping into the role in 2005, I’ve led the company through historic industry volatility and into an era of record growth, driven by a focus on product innovation, operational excellence, and a relentless commitment to authenticity, quality, and design.A mechanical engineer by training with an MBA foundation, I blend deep technical understanding with a people-first leadership style. My work centers on building empowered teams, sparking creativity, and pushing Airstream toward the future — from advanced manufacturing and electrification to collaborations with world-class design and luxury partners.Prior to becoming CEO, I served as Airstream’s VP of Product Development & Engineering and held leadership roles across Thor Industries and Fleetwood, giving me broad experience in new product development, operations, purchasing, and large-scale manufacturing.I began my career as a manufacturing engineer with GM, where I gained early exposure to both the functional and financial dimensions of complex industrial operations.At my core I\'m a manufacturing nerd who has evolved into a brand visionary energized by the pull of the the future and the opportunity that it presents.Today, I’m focused on shaping Airstream’s next chapter — strengthening our legacy while preparing the company for a future of intelligent products, sustainable mobility, and brand-driven lifestyle experiences.I live in Columbus, OH with my family.
Experience
President & CEO
Aug 2005 — Present · Jackson Center, OH, US
Leads operations and sets strategic direction for the manufacturer of the world’s most iconic recreational vehicle; serves a steward of the brand. Since assuming this position, he has guided Airstream through one of the worst economic downturns in industry history and led the company to record growth fueled by product innovation, cutting-edge marketing, and the public’s renewed appreciation for Airstream’s authenticity and quality.
Education
University at Buffalo School of Management, The State University of New York
MBA, Management
1989 — 1993
University of Rochester
BSME, Engineering
1984 — 1988
Skills
- Organizational Development
- Marketing Communications
- Engineering Management
- Team Building
- P&L Management
- Marketing
- Lean Manufacturing
- Turn Around Management
- Manufacturing
- Operational Excellence
- Leadership
- Continuous Improvement
- Automotive
- Project Management
- Vehicles
- P&L Responsibility
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