Bob Sullivan

Experience

1. Chief Commercial Officer President

   Northstar Travel Group

   Jan 2023 — Present

   Bob Sullivan, a 36-year veteran of global travel media, business intelligence, information services and events, has been at the forefront of developing and executing the strategic plan that has led to the expanding footprint of Northstar throughout virtually every segment of the travel industry in his two decades with the company. Bob has played a key role in the ongoing transformation of Northstar into an omnichannel media, events and information service entity. Bob is a thought leader in leisure and corporate travel markets, travel technology, and hotel investments. He manages a growing global portfolio including: The BTN Group, The BHN Group (producers of the ALIS Conference), Phocuswright, WIT and retail leisure brands including Travel Weekly, Travel Weekly Asia, TravelAge West, TravelPulse and Information Products Group including Axus and Travel 42. Under his leadership, these brands are the dominant leaders in their space with a 360-degree communication platform including extensive digital assets, comprehensive research, lead generation initiatives, education programs, a growing roster of podcasts, and a significant portfolio of 60 industry events.Bob has been the strategic leader, managing the sourcing, execution, and integration of more than 50 travel brand acquisitions and strategic organic launches. He joined Northstar in the fall of as Vice President/Publisher of Travel Weekly. Prior to joining Northstar, he served as Vice President and Group Publisher of the Miller Freeman Travel Group. Over his tenure, Bob has had the privilege of working closely with many of the leading companies and executives in the travel industry. In 2013 Sullivan was inducted into the Tourism Hall of Fame. He has held board positions for The American Society of Travel Advisors, National Tour Foundation, Tourism Cares, and the U.S. Travel Association. He currently sits on the board of Black Travel and Tourism.

Skills

• Publishing
• Online Advertising
• Marketing Communications
• Sales
• Social Media Marketing
• Digital Media
• New Media
• Marketing Strategy
• Sales Management
• Leadership
• Strategic Planning
• Strategic Partnerships
• Social Media
• Digital Strategy
• Trade Shows
• Business Development
• Digital Marketing
• B2b
• Tourism