Bob Serrano
Principal Buyer / Retail Vendor Manager III – Produce | Amazon Worldwide Grocery Stores
- Role
- Retail Vendor Manager Iii at Amazon
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Bob Serrano
Experienced Global Buyer and Vendor Management leader within the grocery and supermarket industry, specializing in Produce. Proven track record of driving sourcing strategy, supplier negotiations, and category performance at scale in complex, fast-paced retail environments.
Experience
Retail Vendor Manager Iii
Dec 2025 — Present
Driving sourcing and supplier strategy for Wet Vegetables at Amazon and Whole Foods Market.
Education
Stagen Leadership Academy
Foundational Leadership Course (FLC) Certificate
Eastern Illinois University
Bachelor's Degree, History
2002 — 2004
McHenry County College
Associate's Degree, Associates of Science
2000 — 2002
Skills
- Supply Chain
- Customer Service
- Pricing
- Sales
- Distribution Center Operations
- Logistics
- Inventory Management
- Inventory Control
- Supermarkets
- Purchasing
- Strategic Planning
- Grocery
- P&L
- Retail Buying
- Retail Category Management
- Negotiation
- Team Building
- Management
- Fresh Produce
- Forecasting
- Product Development
- Logistics Management
- Sales Management
- Merchandising
- Leadership
- Retail
- Food Industry
- Food
- Profit
- P&L Management
- Marketing Strategy
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