Bob Persichetti

About Bob Persichetti

President and sign consultant at Effective Sign Works, a New Jersey based full service design-build sign manufacturing facility founded by Bob 1996.Principle and DoO at YESCO Sign And Lighting Service Center of New Jersey. YESCO is one of the nations largest and oldest Sign Companies, based in Salt Lake City and Las Vegas, YESCO has completed many world famous display projects across the world. Business owners, property managers and facility directors typically engage me…-When looking to dramatically improve the effectiveness of their current signage-To develop, lead and manage a signage program across a regional or national footprint-When looking to maximize their street presence and stand out in their competitive landscapes-Because they’ve had it with poor communication, missed timelines, in-consistent quality or expectations from their current sign suppliers-To simply deliver an effective signage project in full, on time and in spec.Specialties: Site branding I Regional and National multi location sign and branding projects I L.E.D. outdoor electronic message center displays I Municipal planning and zoning board approvals I Outdoor lighting and sign maintenance, repair and retrofit

Experience

1. President

   Effective Sign Works

   Jan 1996 — Present

   Effective Sign Works has successfully completed thousands of sign projects for virtually every type of entity, with the majority of them requiring Municipal approval. Our sales, design and engineering team have effectively balanced the needs of the end user, architects (when applicable) and the motoring public to accomplish effective and safe displays that harmonize with the local community.Robert, together with the above associations, has provided countless man hours of research and product testing to improve sign technology, efficiency, durability, environmental impact and safety. In addition, probably the most labor intensive, and the most important to the bottom line of the end user, is the issue of legibility + traffic safety + community impact.Real world academic studies and research have been conducted by university research teams specializing in human factors and traffic engineering disciplines, creating over 11 published guideline standards and mathematical models to facilitate development of performance oriented community sign systems. ESW design and engineering team utilize these methods on a daily biases to create base proposals for area businesses and other organizations. Many of these formulas have been endorsed and adopted by; The American Planning Administration Federal DOT Highway Beautification Act And countless local and county governmentsMajor conductors of research are; Visual Communication Research Institute of Pennsylvania

Skills

• Proposal Writing
• Management
• Sales
• Project Planning
• Engineering
• Research
• Marketing Strategy
• Manufacturing
• Product Development
• Marketing
• Account Management
• Start-Ups
• Municipalities
• New Business Development
• Strategic Planning
• Sales Management
• Program Management
• Advertising