Bob Palumbo
Market Research / Product Management / Product Marketing / Win-Loss Analysis / Customer Satisfaction Analysis / Channels
- Role
- Senior Program Director at Anova Consulting Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Bob Palumbo
A senior business executive with a 30+ year track record of growing profitable businesses in the global information software technology marketplace. Experience in start-ups, turnarounds and Fortune companies. Proven ability to build and lead teams to create new business opportunities, enter new markets and build business partner networks. Results oriented leader with strengths in- Market Research- Product Management- Product Marketing- Channel Development- Business DevelopmentSpecialties: New Business Strategies, Go-to-market, Strategic Partnerships, Acquisitions, SaaS business models and Cloud Computing.
Experience
Senior Program Director
Dec 2017 — Present · Brookline, MA, US
Conduct consulting and market research projects for Anova’s technology clients. Identify areas of strengths, weaknesses, and differentiation. Perform win/loss analysis and customer satisfaction surveys. Expose competitive data and strategic intelligence in order to advise clients on how to better compete in their marketplace. Provide detailed written analyses of market research which serve as the key input to creating an actionable plan for business improvement.
Education
University of Massachusetts Amherst
BBA, Finance
Babson College
MBA, Finance
Skills
- Product Marketing
- Strategic Partnerships
- Business Alliances
- Channel Partners
- Saas
- Managed Services
- Field Marketing
- Sales Enablement
- Integration
- Virtualization
- New Business Development
- Lead Generation
- Competitive Analysis
- Start-Ups
- Cross-Functional Team Leadership
- Management
- Program Management
- Enterprise Software
- Mobile Devices
- Channel Sales
- Cloud Computing
- Channel
- Partnerships
- Pre-Sales
- Marketing
- Executive Management
- Solution Selling
- P&L Management
- Online Advertising
- Multi-Channel Marketing
- Go-to-Market Strategy
- Professional Services
- Mergers & Acquisitions
- Demand Generation
- Leadership
- Product Management
- Software as a Service (Saas)
- Business Development
- Marketing Automation
- Strategy
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