Bob Lasher
Instructor @Fema
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WORK HISTORY
Instructor @Fema
US
Instructor (part-time) for Public Information Officer (PIO) courses. Certified to teach both basic (0105) and advanced (388) PIO curriculum. Subjects include: Strategic and crisis communications. Development of strategic Marketing, Public Relations and Communications plans. Ethical Communications. Media/interview training and mastery as well as how to prepare colleagues for interviews and press conferences. Innovative and effective press release and media pitch writing. Joint Information Systems and Joint Information Center operations. Communications within the National Incident Management System (NIMS). Leveraging modern media channels to maximize message efficacy. SMART goal setting. Effective and winning Public Engagement strategies and tactics. Message Mapping and development. Table-top emergency exercise development and directing.
EDUCATION
Dickinson College
B.A.
ABOUT BOB LASHER
Public Relations/Marketing professional with 20+ years writing experience including news,…
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