Bob Hoffman

About Bob Hoffman

Senior business and technology leader with a proven track record of building, scaling, and leading solution management organizations that connect market demand, product strategy, and revenue execution. Over the course of my career, I have partnered with executives, customers, and cross‑functional teams to translate complex market needs into differentiated, scalable solutions that drive growth.My experience spans progressive leadership roles across solution management, product strategy, and go‑to‑market enablement, with increasing responsibility for regional and enterprise‑level outcomes. I have consistently operated at the intersection of strategy and execution—shaping solution portfolios, influencing product investment decisions, and enabling sales organizations to win complex, high‑value opportunities.I am known for:Aligning business strategy with product and solution roadmapsLeading and developing high‑performing, cross‑functional teamsServing as a trusted advisor to enterprise customers and executive stakeholdersDriving clarity and focus in complex, matrixed environmentsImproving win rates, time‑to‑market, and customer engagement through disciplined solution strategyCurrently serving as a Senior Director of Solution Management for the Americas, I focus on regional strategy, executive partnership, and long‑term value creation—while continuing to influence global direction through market insight and customer advocacy.I thrive in leadership roles that require strategic thinking, strong collaboration, and the ability to translate vision into measurable business results.

Experience

1. Senior Director of Solution Management - Americas

   Swisslog

   Mar 2025 — Present · Newport News, VA, US

   Senior Director leading solution strategy for Swisslog in the Americas. Responsible for aligning customer needs, product direction, and go‑to‑market execution to drive growth, influence global product strategy, and support complex enterprise automation opportunities.

Education

• Great Lakes Engineering - Mechanical Design Apprenticeship

  Mechanical Detailing, Layout and Design

  1979 — 1981

Skills

• Machine Tools
• Material Handling
• Robot
• Automotive
• Process Engineering
• Mechanical Engineering
• Robotics
• Spc
• Gd&T
• Logistics Management
• Kaizen
• Continuous Improvement
• Engineering Management
• Project Management
• Solidworks
• Autocad
• Automation
• Six Sigma
• Kanban
• Apqp
• Root Cause Analysis
• Project Engineering
• Machining
• Simulations
• Warehouse Operations
• Fmea
• Industrial Engineering
• Lean Manufacturing
• Cad
• Engineering
• Management
• Logistics
• Plc
• 5s
• Manufacturing
• Warehousing
• Manufacturing Engineering
• Ppap
• Value Stream Mapping
• Failure Mode and Effects Analysis (Fmea)