Bob Hoch

About Bob Hoch

Creative, digital savvy, marketing executive with twenty years experience conceiving and…

Experience

1. Senior Director, Marketing & Digital Accounts

   Mascot Records

   Nov 2016 — Present · New York, NY, US

   Develop and execute consumer driven marketing campaigns for Mascot Label Group North America releases including traditional and digital marketing, social media strategies, streaming, advertising, and digital sales for projects including, Black Stone Cherry, Shamans Harvest, P.O.D, George Benson, Beth Hart and 10 Years.• Devise marketing campaigns to maximize physical and digital exposure and revenue.• Work with partner DSPs (Apple Music, Amazon, Spotify, YouTube, Pandora, etc.) to secure the best sales and playlist positioning for all MLG artist single and album releases.• Create and execute engaging social media campaigns using Facebook, Instagram, Twitter, YouTube, etc. including creating of content used in those campaigns.• Establish & maintain partner relationships to execute innovative & engaging campaigns.• Develop and execute digital advertising campaigns, including site banners, social media, keyword & pre-roll to drive sales & awareness.• Provide other departments with bi-weekly digital reports analyzing social insights & marketing campaigns. • Monitor the music retail landscape, adjust sales strategy to shifts in digital music consumption and platforms, and lead label implementation of new initiatives and best practices.

Education

• UCLA Extension

  Music Business

• Temple University

  BA, Marketing and Business Administration

  1983 — 1987

Skills

• Video Production
• Radio
• Television
• Music Industry
• Brand Management
• Content Strategy
• Marketing Strategy
• Strategy
• Online Marketing
• Advertising
• Digital Media
• Social Media Marketing
• Video
• Music
• Digital Strategy
• New Media
• Publicity
• Social Networking
• Facebook
• Digital Marketing
• Social Media
• Entertainment
• Marketing
• Mobile Devices
• Crm