Bob Gribnau

About Bob Gribnau

Ability to strategically adapt and execute within evolving market dynamics in order to deliver results. Exceptional track record of formulary success, as well as patient assistance program integration with associated pull-through in:* Integrated payer provider networks * Teaching and community-based hospitals * Large private practice clinics and US Oncology accounts * Managed care accounts and specialty pharmacies • Recognized for strong collaboration with partners and inspiring action internally and externally with customers • Refined communicator consistently recognized by leadership and appointed to represent Genentech with strategic customers in the New York and Pennsylvania area Specialties: Demonstrated ability to build relationships and drive sales with specialists in Oncology, Anesthesiology, Cardiology, Dermatology, Radiation Oncology, OBGYN, Allergy, ENT, Gastroenterology, Infectious Disease, Orthopedics, Rheumatology, Internal Medicine, Primary Care, and Obesity-management.

Experience

1. Biooncology Field Reimbursement Manager

   Genentech

   Sep 2012 — Present · NY, US

   Major Oncology Accounts:• Lead integration of Genentech’s patient assistance resources into key Upstate NY and Western Pa health systems positively impacting patient access to oncology products. Partnered with Account Managers to deliver Genentech’s Value Proposition at the C-Suite level. State Societies:Pennsylvania Oncology Hematology Management Society (POHMS) • Worked closely with the state society and oncology practices within Pennsylvania to reverse a major payer policy mandating specialty pharmacy use that had potential to negatively impact more than 50 clinics and 150 oncologists Empire State Hematology Oncology Society (ESHOS) • Partnered with this oncology state society to ensure awareness of billing and coding changes for 11 product launches and 14 new indications impacting 218 oncology/hematology practices across NY StateRegional Hospitals: • Gained valuable C-Suite exposure and insights as a member of the BFRM Hospital Pilot program that looked at the feasibility of the BFRM team taking on a leadership role in targeted regional hospital accounts. Significant progress toward total integration of Access Solution\'s patient assistance resources have been made at a number of Upstate NY Health Systems.BioOncology Field Reimbursement Manager (BFRM) Preceptorship Program: • Progressed from participant, to mentor, to lead of the BBFRM Preceptorship Program • Formally mentored 12 colleagues through the preceptorship program, with 3 going on to become BioOncology Field Reimbursement Managers. Informally mentored 4 sales reps with 2 being accepted into the preceptorship programNational Payer Account Manager (NAM) Liaison – Cigna & Aetna: • Gained valuable insights into the rationale and motivation behind coverage decisions regarding Cigna and Aetna’s plans. Worked closely with NAM to reverse state health plan decision to embrace a specialty pharmacy decision that could have impacted ~ retirees and beneficiaries.

Education

• Le Moyne College

  BS, Multiple Science,with a minor in Business and Computer Science

  1980 — 1984