Bob Goodell

About Bob Goodell

I am responsible for overseeing 6 radio stations with 50 employees that reach 1 million people every week in the Boston, Worcester and New London areas billing over 7 million dollars a year. We have WXLO, The Pike/WWFX, and Nash Icon/WORC FM, Q105, The Wolf Talent Focused Management is the foundation of what I learned and how I operate in today\'s competitive environment ao in the words of the Center for Sales Strategy: I was schooled in the CSS based Talent Focused Management system, managers learn what it takes to have outstanding individual performances. Talent Focused Management starts with Talent—literally! Without talent, no sales department can produce spectacular results. And without a talent-focused approach to management, even the most talented salespeople will fail to achieve to their full potential. To quote from CSS: Are great salespeople—or musicians or athletes or cabinetmakers—born or made? Too much time has been invested in this age-old debate. The answer is both. First, they are born (naturally endowed with talent and potential for the particular career), and then they are made (by a manager, mentor, teacher, or coach). Rare is the outstanding performer who was not both born and made. “Born and made” explains the Nature-Nurture Growth Formula. On the Nature side is human talent. No manager can change people, but great managers make smart decisions about talent: They “fit the talent to the task” by matching the right person with the right job assignment. The four key functions on the Nature side of the Sphere are Recruitment, Selection, Retention, and Promotion—determining who comes, who stays, who goes, who moves up, who moves over. On the Nurture side of the Sphere are the areas in which the manager has the opportunity—the responsibility—to influence the development and the productivity of the talent he or she has chosen to have on staff, by investing in the individual.

Experience

1. Regional Vice President

   CUMULUS MEDIA

   Mar 2017 — Present · MA, US

   WXLO Worcester / Boston, WWFX / The Pike, WORC FM / Nash Icon, WHLL/Springfield, & WMAS / Springfield

Education

• Stonehill College

  BS

  1976 — 1980

Skills

• Marketing
• Radio
• Digital Marketing
• Radio Promotions
• Online Advertising
• Social Media Measurement
• Radio Broadcasting
• Music Management
• Advertising Sales
• Marketing Strategy
• Radio Advertising
• Television
• Sales
• Online Marketing
• Advertising
• Marketing Communications
• Media Buying
• New Media
• Event Planning
• Event Management
• Social Networking
• Digital Media
• Integrated Marketing
• Media Planning
• Entertainment
• Broadcast
• Social Media
• Public Relations
• Social Media Marketing
• Management