Bob Demello

About Bob Demello

With 25 years of creative evolution behind me, I’ve witnessed—and driven—every major shift in how ideas come to life. From early video editing suites to today’s AI-powered production pipelines, I thrive where imagination meets innovation. I’m a Creative Director who blends strategy, storytelling, and technology to craft work that moves audiences and drives business growth.// CREATIVE DIRECTIONI don’t just direct creative—I architect experiences. I’ve led cross-disciplinary teams to deliver award-winning, user-centered campaigns that merge bold storytelling with strategic precision. From omnichannel brand launches to reimagining patient storytelling, my focus is always the same: creative that connects. I bring a hands-on approach from concept through production, cultivating cultures of curiosity, collaboration, and continual improvement.// LEADERSHIP & MANAGEMENTStrong creative starts with strong teams. I’ve mentored and managed groups of 35+, balancing personalities, deadlines, and business objectives with empathy and clarity. My leadership philosophy is simple: empower people, streamline process, and inspire passion. I build systems that enhance efficiency without dulling creativity—structures that let ideas breathe and brilliance thrive.// VIDEO EXPERTISEStorytelling is my native language. With degrees in Video Production, Radio Production, and Telecommunications, I’ve spent decades directing, editing, color-grading, and shaping narratives that resonate. An Adobe Creative Suite master and experienced cinematographer, I approach every frame as a chance to reveal truth and emotion.// CREATIVE AI VISIONAs AI transforms the creative landscape, I’ve made it my mission to lead the charge. At Relevate Health, I spearhead the fusion of human insight and machine intelligence—developing multi-tool workflows, launching an internal AI Center of Excellence, and pushing boundaries with platforms like Runway, Veo, and Sora. My focus: redefining what’s possible in video through the power of Creative AI.// OTHER SKILLS & HUMAN UPGRADESPretty stinking good bowler (205 AVG)| Fluent in Portuguese | Trivia buff 🧠 | Cat juggler | Studying Klingon | Resident expert on Star Wars, Star Trek, Marvel, DC, Dr. Who & the World of Azeroth

Experience

1. VP, Creative Director, Video

   Relevate Health

   Dec 2022 — Present · Braintree, MA, US

Education

• New England Institute of Technology

  Bachelor's degree, Telecommunications

• New England Institute of Technology

  Associate's degree, Video & Radio Production

Skills

• Creative Direction
• Photography
• User Interface Design
• Video Production
• Video
• Graphic Design
• Indesign
• Marketing Communications
• Dreamweaver
• Illustrator
• After Effects
• Photoshop
• Web Design
• Multimedia
• Adobe Creative Suite
• Social Media