Bob Bergsgaard
Marketing Enablement Director @ Banner Engineering
- Role
- Marketing Enablement Director at Banner Engineering
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Bob Bergsgaard
I am powered by good coffee and fascinated by creative thinking, learning, servant leadership, the start-up way, marketing strategy, social media, automation, robotics, control systems, AI, old cars, mechanical things, electrical things, breaking stuff to make it better, and history. I like to learn, and I have studied many topics across disciplines. While my main education path has focused on manufacturing and marketing, I can write a few lines of code, I have built robotic work cells, and I like getting involved with design. I support people in the eCommerce, Material Handling, and Logistics industries by connecting them to the best technologies and products for their applications. I enjoy helping people explore their ideas and getting involved with that process.
Experience
Marketing Enablement Director
Jan 2023 — Present · Minneapolis, MN, US
In my role at Banner, I get to lead an amazing team across a variety of areas of focus in marketing, some of which include- Social Media Strategy/Tactics (corporate accounts, sales/employee advocacy)- Marketing Campaigns (awareness, lead-generation)- Product Training (digital+instructor led)- Trade Shows (selection, booth concepts, construction, playbooks)- Channel Marketing Support (make sure our network of distributors and their marketing teams are enabled in a way that makes them a force multiplier for our message)- International Support (make sure all of the above get communicated to our global audience, and ensure their voice is heard and we support them from HQ!)- Analytics & Reporting (website, campaigns, training, trade shows; if we need to manage it, we measure it!) Lastly, like many at Banner, I am a player/coach, and combined with my over 18 years in the industrial automation industry, you will often find me doing things like- Building pitch decks - Proofing web pages - Writing campaign briefs - Creating draft content and outlines - Making videos - Anything else I can do to support our sales and marketing team!
Education
University of Minnesota Crookston
Bachelor of Manufacturing Management, 3.945
2012 — 2018
Hennepin Technical College
Diploma, Fluid Power Engineering Technology
2004 — 2006
University of Minnesota Crookston
Minor, Finance
2012 — 2018
West Texas A&M University
MBA - Marketing
2021 — 2024
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