Bo Royal
CEO & Co-founder @Pareto Ppc
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WORK HISTORY
CEO & Co-founder @Pareto Ppc
Philadelphia, PA, US
Pareto PPC is a boutique ad agency specializing in digital strategy, paid media optimization and analytics.
EDUCATION
Fox School of Business at Temple University
B.B.A., International Business Administration and Marketing (Double Major)
SKILLS
ABOUT BO ROYAL
At Pareto Legal, we help law firms scale their revenues and ROI through data-driven digital advertising, conversion rate optimization, and analytics.My co-founder and I launched Pareto Legal after leading marketing, intake and operations for a major Philadelphia-based injury law firm - where we helped grow the firm from 7 to 8 figures in under three years. Before that, we spent nearly a decade at eBay’s marketing solutions division, managing $250M+ in annual ad spend for national brands. That experience taught us how to build scalable marketing systems - now we apply that knowledge exclusively to the legal industry.We’re not your typical agency: we combine the analytical and executional rigor of a Fortune 500 marketing team with firsthand experience inside a plaintiff’s firm. Our approach is grounded in ROI, not fluff - because we’ve sat on your side of the table.If your firm is serious about growing your digital caseload profitably, I’d love to connect. Reach me directly at b•••@paretoppc.com or book a call at
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