Bo Erholtz
Honors Marketing, Business Analytics, and Entrepreneurial Management Student at University of Minnesota - Carlson School of Management
- Role
- Marketing Specialist Intern at Daikin Applied Americas
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Bo Erholtz
Recent graduate from the Carlson School of Management with a BSB in Marketing, Business…
Experience
Marketing Specialist Intern
May 2025 — Present · Plymouth, MN, US
Supported corporate marketing initiatives with a focus on digital strategy, competitor benchmarking, and campaign development across B2B commercial HVAC markets.• Conducted an in-depth competitive digital marketing analysis of top industry players, assessing SEO performance, paid ad strategies, and social media engagement to identify growth opportunities.• Designed and refined a multi-phase HVAC technician recruitment campaign targeting both experienced technicians and trade school graduates, incorporating audience personas, industry pain points, and competitive differentiators.• Developed an NYC-specific rental solutions campaign, tailoring messaging for local compliance, urban infrastructure challenges, and borough-specific audiences.• Created an internal best practices guide for B2B digital marketing, translating industry trends into actionable strategies for Daikin.• Collected and analyzed SEO metrics (ranking keywords, domain authority, backlinks) using Moz and SEMrush; monitored paid ad activity via Google Ads Transparency and LinkedIn Ad Library.• Built datasets from 200+ competitor LinkedIn posts, tracking engagement rates, content formats, and repost frequency to guide content planning.• Produced ad copy for Google Display, LinkedIn, and StackAdapt, ensuring alignment with brand voice and platform specifications.• Delivered a 20-minute executive presentation to the VP of Marketing, summarizing findings, recommendations, and creative mockups for upcoming campaigns.• Designed data visualizations, heatmaps, and campaign mockups to support leadership decision-making.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.