Brittany Murray

Senior Marketing Strategist @Wvu Rockefeller Neuroscience Institute

Morgantown, WV, US

As the senior marketing strategist for the WVU Rockefeller Neuroscience Institute, I am heavily involved in developing and executing comprehensive marketing strategies to enhance the institute\'s brand and visibility. This includes overseeing digital and traditional marketing campaigns, conducting market research to identify growth opportunities, and collaborating with cross-functional teams to create engaging content.Other responsibilities include curating and creating content for the WVU RNI social media accounts, monitoring brand consistency across marketing channels and materials, and managing internal communications via biweekly newsletters. I am also heavily involved in media relations, including coordinating with reporters and producers from \"60 Minutes\" for our segment on the January 14, 2024 episode.In March 2024, I ran RNI\'s communication and marketing during the 2024 WVU Day of Giving campaign, which raised $2.3 million for the Institute — the most successful of any previous RNI Day of Giving efforts.I am proud to say that during my tenure, the RNI social media accounts have increased social media following by 112% in the first year and increased social media engagement by 180% in the first year.

Allegany College of Maryland

AS

Frostburg State University

Bachelor of Science

West Virginia University

Master of Science - MS

Ohio University

Master of Science (M.S.)