Bárbara Miranda Winkler
Marketing & Communications Specialist @JPMorganChase
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WORK HISTORY
Marketing & Communications Specialist @JPMorganChase
Led my first solo campaign at JPMC, culminating in the NYSE Closing Bell to honor 300+ women across Investment Banking, Markets, and Payments. Built and executed an internal comms campaign that reached employees.Hand-selected to support Innovation Week, where I shaped content and communications for a historic Innovation Expo with over 400+ attendees, driving cross-functional connection and visibility for product and tech teams.Collaborated with the Global Chairman’s office to deliver strategic marketing and brand campaigns across HealthTech, Government, Biotech, and Payments, enhancing client engagement and brand trust.Created internal storytelling campaigns for Women on the Move (WOTM) and Adelante, including AI-focused marketing workshops, DEI panels, and leadership events that elevated visibility across global teams.Supported go-to-market communications for internal platforms and innovation labs by applying market research and insight-led content design.Worked cross-functionally with compliance, brand, design, and senior stakeholders to deliver campaigns that met firmwide risk standards and aligned with executive messaging goals.Known for bringing creative energy, clarity, and empathy into every room, and for making brand strategy personal, people-driven, and impactful.
EDUCATION
Universidad Tecnológica Centroamericana
Business Management
Oregon State University
Business Analytics
Wharton Online
Certification
The New School
Program
ABOUT BÁRBARA MIRANDA WINKLER
As a highly motivated and innovative individual, I am deeply committed to ensuring that…
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