Brian Samson

About Brian Samson

Many companies struggle with the gap between executive vision and technical reality. I close that gap. I translate strategy into systems that work and explain technical constraints in language that drives decisions.With more than 20 years leading technology and operations, I specialize in IT strategy, system modernization, and enterprise integration. I align technology investments with business objectives, lead cross-functional teams, and build infrastructure that reduces costs and improves performance at scale.I have led acquisition integrations, multiyear modernization initiatives, and a nationwide platform rollout spanning 100+ locations. I thrive where operations and technology meet, and I deliver results that stick.

Experience

1. Director of Information Technology

   Athletica Sport Systems Inc

   Jan 2026 — Present · Waterloo, ON, CA

   Lead enterprise technology, systems, and data across Athletica and its operating companies, guiding a lean IT function and enabling the team to operate with clear priorities, ownership, and support while aligning platforms, controls, and reporting to support scale, performance, and M&A integration.• Set the enterprise technology roadmap and execution priorities across operating companies• Establish system and data standards that enable consistent financial and operational reporting• Strengthen IT governance and audit readiness (access controls, change management, documentation, monitoring)• Provide leadership with trusted, decision-ready reporting on key performance drivers• Lead the technology workstream for acquisitions, from diligence through integration and platform alignment• Building a high-impact IT function, balancing hands-on leadership with selective partner leverage to deliver outcomesFocus: reduce risk, improve visibility, and make technology a durable advantage as the business grows.

Skills

• Sales
• Customer Service
• Leadership
• Sales Management
• Direct Sales
• Retail
• Telecommunications
• Wireless
• Recruiting
• Sales Operations
• Team Building
• Management
• Customer Retention
• Team Leadership
• Solution Selling
• Account Management
• Mobile Devices
• Sales Process
• Customer Satisfaction
• New Business Development
• Cellular Communications
• Marketing
• Cold Calling
• Software Development
• Business Strategy
• Customer Experience
• Business Development
• Computer Hardware
• Wireless Voice
• Strategic Partnerships
• Start-Ups
• Strategic Planning
• Channel
• Networking
• Training
• B2b
• Marketing Strategy
• Microsoft Office
• Php
• Mysql