Ben Lack

About Ben Lack

Ben is currently the CEO of Interrupt Media, a digital marketing agency, and the Band Leader of the Brass Animals, a national troupe of brass band musicians that perform at corporate events, private events, and weddings.Interrupt Media\'s helps our clients\' Marketing teams act more nimbly and stand toe-to-toe with the fast paced world of demand generation. Whether it\'s handling your team\'s marketing and sales operations, running multichannel campaigns, and/or managing your website, our team of Marketing gurus will be laser focused on achieving high ROI. Our clients who work in clean tech, security, life sciences, software development, customer success, financial services, artificial intelligence (AI), music, entertainment, event management, media and marketing, range from startups, who have just received funding or reached product market fit, to publicly traded companies, who have more mature programs and initiatives in place.In addition to leading successful demand generation initiatives for our clients, our team also has extensive experience leading implementations, migrations and integrations with leading marketing and sales software tools like Pardot, Hubspot, Eloqua, Marketo, Salesforce, Outreach, Discoverorg, ZoomInfo, Drift, and Wordpress. If you are looking for a team to help you hit your demand generation goals, then please contact us today!The Brass Animals have delighted audiences of all shapes and sizes at corporate and private events, weddings, and sporting events all over the country. Our sound fuses the popular New Orleans-style brass band sound with a smart blend of hip-hop, R&B, funk and pop. Typical performances include explosive renditions of recent favorites by artists like Beyoncé, Bruno Mars, Snoop Dogg, and Ed Sheeran, as well as our own spin on vintage classics by Louis Armstrong, Stevie Wonder, Marvin Gaye, Herbie Hancock, The Meters and more.We\'ve worked with the established companies and organizations like the Chicago Blackhawks, Buffalo Bills, Google, Jack Daniels, Salesforce, IHG, and Genentech. We\'ve also performed for many engaged couples and newlyweds and have been recognized as a 2025 Cvent Top Vendor, and a 2018 & 2019 Couples Choice Award Winner by WeddingWire.Our local troupes, which are currently located in California, Texas, New York, Illinois, Washington, Tennessee, Colorado, Kentucky, Massachusetts, Pennsylvania, Hawaii, Indiana, Georgia, Florida, Nevada, and Michigan are comprised of professional musicians who have decades of experience. Please contact us today if you\'re interested in a quote.

Experience

1. Band Leader

   Brass Animals

   Dec 2013 — Present · San Francisco, CA, US

   Since 2013, the Brass Animals, have delighted audiences of all shapes and sizes at corporate events, weddings, private and special events, and sporting events all over the country. Our sound fuses the popular New Orleans-style brass band style with an eclectic blend of hip-hop, R&B, funk and pop. Typical performances include explosive renditions of recent favorites by artists like Beyoncé, Bruno Mars, Pitbull, Snoop Dogg, and Ed Sheeran, as well as our own spin on vintage classics by Louis Armstrong, Stevie Wonder, Marvin Gaye, Herbie Hancock, The Meters and more. We\'ve worked with the established companies and organizations like the Oakland Raiders, Buffalo Bills, Google, Jack Daniels, Salesforce, Intercontinental Hotels Group, the San Jose Earthquakes, Facebook, and Genentech. We\'ve also performed for many engaged couples and newlyweds and have been recognized as a 2018 & 2019 Couples Choice Award Winner by WeddingWire. If you\'d like to read about our past clients\' experiences, please check out the dozens of raving reviews on our website GigSalad, or GigMasters.Our local troupes, which are currently located in California, Texas, New York, Illinois, and Georgia, are comprised of professional musicians who have decades of experience and have performed with one of our troupes multiple times. Please contact us today if you\'re interested in a quote.

Education

• University of Georgia - Terry College of Business

  Bachelor of Business Administration (B.B.A.), Marketing

  2001 — 2005

• The University of Georgia

  BBA, Marketing

  2001 — 2005

Skills

• Climate Change
• Sustainability
• Energy Efficiency
• Thought Leadership
• Demand Response
• Smart Grid
• Energy Conservation
• Strategic Alliances
• Management
• Sustainable Business
• Entrepreneurship
• Strategy Development
• Energy Audits
• Energy Management
• Sustainable Energy
• Solar
• Sustainability Consulting
• Pardot
• Start-Up Consulting
• Energy Industry
• Energy
• Renewable Energy
• Strategy
• Business Development
• Wind
• Digital Marketing
• Marketing Automation
• Green
• Green Technology
• Carbon
• Business Strategy
• Solar Energy
• Sustainability Strategy
• International Business
• Corporate Development
• Photovoltaics
• Sustainability Reporting
• Project Finance
• Consulting
• Green Building