Brooke Croucher

About Brooke Croucher

I’m a people-first leader with 10+ years of experience in account management, relationship building, and leading cross-functional teams. I love turning big goals into actionable plans and have managed large, complex projects that deliver real results for both internal teams and external partners. I’m passionate about bringing creative solutions to the table, fostering strong company culture, and mentoring the next generation of leaders. At the core, I believe success comes from combining industry expertise with a genuine focus on people and positive change.

Experience

1. Supervisor, Account Management

   Dmh

   Apr 2024 — Present · US

   Skillfully manage and cultivate relationships with key brands, including the esteemed Children’s Mercy, Truman Library Institute and the American Academy of Family Physicians, ensuring their continued success and strengthening long-term partnerships through strategic account management.Spearhead the strategic oversight of agency and client profitability, ensuring that all project scopes are aligned and efficiently executed within the stipulated terms and services. This involves financial analysis and proactive risk management to safeguard budgetary integrity and maximize return on investment.Direct the development of strategic communications plans and new business proposals, focused on building strong brand identities to drive client business objectives and market penetration.Champion agency culture through open communication and continuous improvement, serving as a pivotal change agent. This is achieved through dedicated mentorship programs, fostering an inclusive environment, and initiating cross-departmental collaboration initiatives that enhance synergy and collective efficacy.Provide comprehensive oversight of the professional development for a team of two direct reports. This encompasses conducting routine, individualized check-ins, establishing clear and tangible action plans tailored to their individual career goals, and providing consistent feedback to encourage growth and skill enhancement.Led a multifaceted Gen-Z research and brand campaign that culminated in the successful launch of impactful seasonal and evergreen campaigns for Takeda Pharmaceuticals and BioLife Plasma Services. This strategic initiative yielded a 20% lift in reach among 18–24-year-olds, significantly expanding brand footprint and engagement within this targeted demographic.

Education

• Washburn University

  Bachelor of Arts - BA, Public Relations