Behdad Maghsoudi
Seo Analyst @lululemon
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WORK HISTORY
Seo Analyst @lululemon
Vancouver, BC, CA
Automated reporting and insights using Python scripts and API integrations, saving hours of manual work annually- Built dynamic dashboards in Power BI and Excel for performance monitoring, trend discovery, and geo-based brand analysis, leveraging DAX and M for scalable reporting- Developed classifiers and NLP workflows to categorize and normalize large datasets, enabling faster, more accurate decision-making- Redesigned SEO and digital reporting systems, streamlining ad hoc analysis such as keyword research, cannibalization, and brand interest tracking- Performed demand forecasting and revenue impact analysis to evaluate the feasibility of digital strategies- Optimized reporting workflows with SQL, Snowflake, Power Query, and analytics platforms, improving data extraction, transformation, and accessibility- Delivered actionable insights to stakeholders, answering complex business questions through deep data exploration and modeling- Collaborated with cross-functional teams to improve processes, standardize reporting, and scale data-driven decision-making- Created custom Excel solutions to solve unique analytical challenges, from quick ad hoc queries to automated end-to-end processes.
EDUCATION
University of Tehran
Bachelor's degree ( 2 Years Completed ), Computer Software Engineering
University of Tehran
Bachelor's degree, Public Administration
Centennial College
Postgraduate Degree, Business Management
ABOUT BEHDAD MAGHSOUDI
I operate at the crossroads of analytics, applied machine learning, and business strategy, turning complex digital data into actionable insights. With deep experience in retail and e-commerce, I specialize in finding answers to business questions — whether through custom Excel solutions, automated reporting systems, or ML-powered data categorization.I build classifiers and natural language processing workflows to streamline messy data, normalize large datasets, and unlock insights that were previously hidden. I also automate reporting using Python scripts and API connections, saving thousands of hours of manual work, and develop dynamic dashboards in Power BI and Excel for performance monitoring, trend discovery, and geo-based brand analysis.I redesign and optimize reporting workflows across SQL, Snowflake, Power Query, and analytics platforms (Adobe Analytics, SEMrush, STAT, Yext, Bazaarvoice, Envision), making ad hoc analysis — from cannibalization and keyword research to revenue impact assessment — faster and more accurate.What sets me apart is my automation mindset and problem-solving approach: I don’t just report data; I engineer solutions, dig deep into datasets, and design scalable processes that answer critical business questions and drive strategic decisions. My goal is to bridge the gap between business and applied machine learning, creating smarter, faster, and more impactful analytics.
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