Blyth Morrell

Marketing, Communications & Brand Strategist | Leading Creative, Impactful Campaigns that Drive Results

Role: Vice President Marketing at RTI International
Location: Durham, NC, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Blyth Morrell

Award-winning, collaborative leader and creative strategist. I partner with teams across the institution and beyond to develop and evolve an integrated digital presence that effectively advances Duke’s mission and positively supports the university brand. I serve as a strategist and futurist – proactively assessing and adopting emergent technologies and practices to strengthen the effectiveness of Duke’s digital communication programs and business relationship. My goal is positive brand health and reputational awareness.

Experience

Vice President Marketing
RTI International
Nov 2025 — Present · Durham, NC, US
This newly created role will lead efforts to strengthen RTI’s brand and expand its reach across public and commercial sectors. The VP of Marketing oversees digital marketing strategy, content development and customer engagement campaigns, leveraging technology to connect audiences with RTI’s mission and impact.

Education

Lees-McRae College
BA, English
1995 — 1999
Duke University
Masters Candidate
Lees-McRae College
Minor, Computer Information Systems
1995 — 1999

Skills

Web Content
Web 2.0
Technical Writing
Html
Management
Web Design
Google Adwords
Web Content Management
Web Services
Project Management
Adobe Creative Suite
Blogging
Marketing
Content Management
Drupal
Information Architecture
User Interface Design
Online Marketing
Web Analytics
Cms
Program Management
Php
Css
Email Marketing
Dreamweaver
Usability
Google Analytics
Public Speaking
Javascript
Web Development
SEO
Wordpress
Web Project Management
Social Media
Sem
User Experience
Marketing Strategy
Contract Negotiation
Higher Education
Leadership

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