Blythe van Niekerk

About Blythe van Niekerk

I have acquired a diverse range of experience and skills within the Marketing arena and…

Experience

1. Director of Marketing (Usa)

   Natural Factors

   Jan 2010 — Present

   Member of the Senior Management team for the U.S. division, with responsibilities beyond the Marketing arena. This includes working closely with our corporate Senior Executive team on broader business matters. Development and implementation of the marketing strategy for consumer and retail markets, across all communication channels, for the natural health market. Creative direction of marketing materials Responsible for trade and consumer shows, education events, retailer tours and internal events including sales meetings. Budget creation and management. Press releases, some copy writing and copy editing. Directly responsible for the recruitment and management of the Marketing team as well as involvement with new hires for other departments in the company. Working closely with all departments for the U.S. operation as well as working closely with many teams on the Canadian side, helping facilitate cross-pollination, promoting synergy where possible and optimizing resources. High level of interaction with naturopathic and medical doctors and other high profile people in the health and wellness industry.

Education

• University of KwaZulu-Natal

  Bachelor of Commerce, Marketing, Economics, Business Administration

Skills

• Marketing Strategy
• Social Media Marketing
• Sales
• Retail
• Copywriting
• Cross-Functional Team Leadership
• Budgets
• Marketing
• Trade Shows
• Strategic Planning
• Dietary Supplements
• Press Releases
• Advertising
• Public Relations
• Marketing Management
• Leadership
• Project Management
• Event Management
• Budgeting
• Management
• Marketing Communications
• Event Planning
• Nutraceuticals
• Corporate Branding
• Creative Direction