Blythe McLean
V.P., Partner at The Directions Group
- Role
- Vice President, Client Service at The Directions Group
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
Customer/Client ServiceView LinkedIn profile
Experience
Vice President, Client Service
Jun 2021 — Present · Winston-Salem, NC, US
At Directions, I specialize in providing comprehensive strategic research guidance for clients\' sponsored research initiatives.
Education
The University of North Carolina at Chapel Hill
BA, Journalism & Mass Communication
1998 — 2002
Skills
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Social Media
- Shopper Marketing
- Ethnography
- Client Service
- Focus Groups
- Questionnaire Design
- Data Mining
- Quantitative Research
- Marketing Research
- Competitive Analysis
- Survey Research
- Market Intelligence
- Business Insights
- Customer Insight
- Social Media Monitoring
- Consumer Behavior
- Market Research
- Online Research
- Market Analysis
- Quantitative Analytics
- Qualitative Research
- Smo
- Consumer Insights
- Consumer Insight
- Creative Problem Solving
- Research
- Product Innovation
- Online Communities
- Data Analysis
- Client Services
- Consumer Behaviour
- Social Media Marketing
- Data Collection
- Brand Development
- Primary Research
- Brand Equity
- Survey Design
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