Blythe Fletcher
Director, Insights @Dig Insights
Signup · Get unlimited contacts
WORK HISTORY
Director, Insights @Dig Insights
Toronto, ON, CA
EDUCATION
The University of Western Ontario
Bachelor of Arts, Honors Specialization
Humber College
Postgraduate Certificate
SKILLS
ABOUT BLYTHE FLETCHER
I’m a passionate and strategic research leader with 8+ years of experience in market research and consumer insights, specializing in both qualitative and quantitative methodologies. With a strong foundation in CPG, retail, and brand strategy, I help organizations connect more meaningfully with their customers by translating complex data into compelling, actionable insights. Currently a Director, Insights, I’ve led hundreds of research engagements from focus groups and in-depth interviews to large-scale tracking studies and shopper journey work. I’m a RIVA-trained moderator with a knack for uncovering both spoken and unspoken needs and distilling findings into clear narratives that influence decision-makers across marketing, product, innovation, and brand teams. Whether I’m designing end-to-end studies, managing client relationships, or mentoring junior researchers, I bring energy, empathy, and rigor to everything I do. I thrive in fast-paced, collaborative environments and am motivated by work that combines curiosity, creativity, and impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.